We see it all of the time; many small and medium-sized business owners come to us for our PPC services, but they miss one crucial key which affects their ability to generate new leads. More often then not, dumpster rental business owners pay someone who likes to make things look pretty and convinces his or her clients that they can help them with a new website design. Moreover, while it may look nice, is it helping your new customers to take action and rent a dumpster? Are new visitors to your site directed to make a specific move like make a call or fill out a form? Is the copy written in a way where a visitor is both informed and influenced to rent a dumpster from your business?
Unfortunately, the answer most often no. While we can help you drive new, targeted traffic to your website, we also have to make sure the site is constructed in a way that it converts new visitors into new clients.
Fortunately, the combination of PPC dumpster rental marketing along with relevant and persuasive copy and web design can result in a truly effective marketing solution for your dumpster rental business. Since PPC is directly aimed at buyers who are motivated due to their search queries, we can better connect the ideal client to your business which can provide more dumpster rentals for your business. While it’s impossible for any PPC expert to claim to convert every new visitor into a new paying customer, you should consistently see new business help you increase sales to justify your hard earned dumpster rental marketing dollars.
While it’s great for your business if you’re already doing SEO, adding Google Ads/PPC to your dumpster rental marketing strategy can prove to be just as, or even more useful to grow your business. An effective PPC campaign can target more “buying mode” searches which tend to lead to better conversion rates and more money to our clients. In short, PPC targets motivated buyers who are ready and able to purchase from your dumpster rental business now, not next week or tomorrow, but now. Often, other forms of marketing can turn out to be more informative and which doesn’t always help you generate new sales. It’s best to do SEO and PPC and reap the benefits of both forms of digital marketing.