We know all of these crazy marketing terms and acronyms can sound confusing, but we’re here to help. The term PPC is short for “Pay Per Click.” Digital marketers use a variety of online advertising methods like SEO (Search Engine Optimization) and PPC to help drive people to your website. Once a new user arrives on your site, they can then be persuaded to purchase your product or service which adds to your bottom line!
As an added benefit, we can also provide feedback on how to best utilize the traffic once a potential user arrives on your site. As you can imagine, a low converting website will not serve you or your hard earned ad money well if it’s not converting new visitors into new clients.
As a PPC expert, we can find the most effective copy to help generate clicks while also working hard and tracking our ad campaigns to keep your costs low. This helps you because some of our most successful clients have ongoing campaigns that continually generate new business. As such, we aim to keep these recurring costs low.